Keep It Long - Helia Moon
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Discover The Real-Life Rapunzel Who Captured The Heart Of The Emperor

During the Heian period (794 to 1185 CE), the lustrous locks of Japanese noble Yoshiko helped her win the emperor’s heart. Her hair measured up to 7 feet long!

To learn about her story, we talked to one of the Ivy League historians.

“In those days, a woman’s hair is the symbol of beauty. As the common phrase goes 'hair is a woman’s life’.”


“So when noble Yoshiko flaunted her lustrous black locks, it instantly made her the most beautiful woman in Japan. This helped her win the heart of the emperor.”


“Until the late years of her life, Yoshiko’s hair remained long, black and lustrous.”


– Ivy League Historian

Though The Remedy Remained Unknown Till This Day

Trichologist Dr. Henry Hal was curious and started a mission to find the remedy that helped Yoshiko grow her hair. He travelled to Japan, the land where Yoshiko established the classic standard of Asian beauty of long silky black hair.

“It was an eye-opening experience.

Although not many had the long locks like Yoshiko, silky black hair is everywhere.

It is definitely a sign of good hair health.”

– Dr. Hal

Dr. Hal was referred to consult the famous “Princess Rapunzel”, Hikaru Ayako

7 Feet Of Hair?

Hikaru Ayako comes from a lineage of Japanese Royal Caretakers. Her great-great-grandmother used to serve the great beauty Empress Yoshiko. Hikaru is now the last heir to the secret beauty rituals of the beautiful empress.

“The story goes that when Yoshiko was still a noble, she had her hair cut really short by other concubines, because they were jealous that Yoshiko received all the emperor’s love and attention.”

“Yoshiko was upset, so she worked with my great-great grandma to find a remedy, to grow her hair as quickly as possible. They travelled far and wide across Japan to procure the ingredients: rice and ginseng.”

“She fermented the rice water with ginseng, and made it into a hair rinse. Every day, Yoshiko would wash, soak and comb her hair in her hair rinse. After each ritual, her hair revealed to be much stronger and silkier than before. And she managed to grow her hair up to 7 feet long within a year!”


– Hikaru Ayako

The “Night Root” To The Rapunzel-Like Hair

At first, Dr. Hal was skeptical of the claim. But he tried recreating the mixture and used it on himself, and the bald spots on his head started growing hair in just 3 days!

So he dived deeper in his research, what he found was beyond fascination.

“It is said that Yoshiko used the rice grown in a rural village at the western part of Japan.”

“After doing some research, it is found that the Japanese rice from that village is especially packed with vitamins B,C, E and EIGHT different amino acids, with much higher nutrient content compared to any other rice in the world.”

“The amino acids strengthens the hair roots and increase hair volume, making your hair shiny and smooth. As the rice is soaked in water, the starch residue from the rice contains inositol. Inositol stays in the hair even after the rice water is rinsed off, acting as a shield against hair damage.”

“What really sets Yoshiko’s remedy apart was the inclusion of ginseng. By fermenting the rice water with ginseng. The bioactive compounds that increases dermal cells on the scalp are tripled in just 3 minutes.”

“When used on damaged hair, the ginsenoside in ginseng repairs and strengthens the hair cells, by delivering nourishments straight into the roots and cuticles, effectively preventing hair thinning and breakage.”

“This solution promotes hair growth far more effectively than any products I’ve ever seen!”

– Dr. Hal

Enthralled at his findings, Dr. Hal assembled a team of great chemists to extract and enhance the compounds of fermented Japanese rice water and ginseng. They modernized it into a little bottle of serum for the convenience of our fast-paced life.

“Made with concentrated fermented Japanese rice water and ginseng extracts, Yusuru™ is an all-natural hair serum that promotes the growth and health of your hair and scalp.”

“There are two ways to use Yusuru™. For scalp treatment, apply a generous amount onto your palms and massage it into your scalp. Leave it for 10-20 minutes and wash your hair as usual.”

“To treat damaged hair, apply an appropriate amount on the ends of damp or towel-dried hair and leave on. The nutrients will penetrate the damaged hair and repair it from inside out, protecting the hair from future damages.”

“This leaves you with fuller, thicker, denser and healthier hair.”


– Dr. Hal

Journey To Healthy Locks

Dr. Hal carried out a clinical trial on Yusuru™, where 96% reported drastic hair growth within 1 month! Among them was the “Princess Rapunzel”, to which she gave her verdict:

“Yusuru™ is much easier and fuss-free to use compared to the traditional hair rinse.

It also works 10x faster as it penetrates much deeper than the traditional remedy, making it way more effective in terms of promoting hair growth.”


– Hikaru

When Yusuru™ finally hit the shelves, thousands of men and women were eager to try it, including 51-year-old Shirley Florence.

“I was born with terrible scalp and hair condition. My hair breaks easily when it’s long and my hair line recedes immensely.”

“When I was in my early 30s, many mistaken me to be 50+ years old. It really brings down my confidence and self-esteem to a new low.”

“I’ve tried all sorts of products and treatments, but nothing worked. Since then, I gave up and hid my head in the cap for most of my days.”

“Then I came across this serum. I was questioning it a lot because of my unfruitful past experiences. But I gave it a try anyway, and the results were astonishing!”

“My hair was stronger, there was lesser hair fall in the shower, and more baby hair grew around my hairline!”

“I used it for almost 2 months now, and I am happily wearing my hair out. I’m finally ditching the cap after 20 years.”


– Shirley

Join 198,000 others who have experienced the wonders of Yusuru™. You don’t need to lose your hair or your confidence anymore. Become the best version of yourself today.